Skybird Roofing:
Every Door Direct Mail Flyers
Skybird Roofing needed flyers to expand their presence in the area.
This project introduced me to designing direct mail campaigns for USPS' "Every Door Direct Mail" program, a mailing system that targets selected routes using USPS’s customer base.
Skye from Skybird Roofing had clear messaging and campaign strategies in mind, and I focused on bringing his vision and brand identity to life through the flyer design.
The Branding:
Looking at Skybird Roofing's website, we see clean lines and highlighting the bright and beautiful nature of Florida.
This clean look was what I saw as important when designing these flyers. Something to stand out against the more rugged look of other contracting companies.
The brand association that Skybird wanted to raise for this multi-part campaign:
Craftsmanship and Curb Appeal
Safety and Peace of Mind
Being a Local and Loyal Business
After reviewing Skybird's website branding, I presented Skye with two design options: Adobe Express for easy future editing, or Illustrator/Photoshop for more of a one-and-done option. He chose Adobe Express for its flexibility. I then built the flyers using his provided assets and objectives.
The Preliminary Sketch:
I had an immediate, clear vision for these flyers. I focused on clean lines and concise messaging since flyer campaigns only get a second or two to grab attention.
To strengthen the messaging, I selected and incorporated relevant photos for each campaign.
FINAL REVISION
FINAL REVISION
After I sent Skye the preliminary sketches, Skye provided his input, and I made the needed adjustments to the design while maintaining the core visual elements that I had put into them before.
The revisions mainly focused on wording changes to better establish the message that Skybird wanted to convey to customers. Then once the revisions were put into place, I did further research and went into a USPS store to verify that all was in compliance with EDDM (Every Door Direct Mail) guidelines. Then all was finalized!
