Skybird Roofing:

Every Door Direct Mail Flyers

Skybird Roofing needed flyers to expand their presence in the area.

This project introduced me to designing direct mail campaigns for USPS' "Every Door Direct Mail" program, a mailing system that targets selected routes using USPS’s customer base.

Skye from Skybird Roofing had clear messaging and campaign strategies in mind, and I focused on bringing his vision and brand identity to life through the flyer design.

What is EDDM?

The Branding:

Looking at Skybird Roofing's website, we see clean lines and highlighting the bright and beautiful nature of Florida.

This clean look was what I saw as important when designing these flyers. Something to stand out against the more rugged look of other contracting companies.

This is a screenshotted image of the Skybird Roofing website, showing a clean layout describing the "Local Roofing Solutions Built for Tampa Bay's Climate." in white, dark teal, and light grey. Accompanying this is an image of a walkway next to water

The brand association that Skybird wanted to raise for this multi-part campaign:

Craftsmanship and Curb Appeal
Safety and Peace of Mind
Being a Local and Loyal Business

After reviewing Skybird's website branding, I presented Skye with two design options: Adobe Express for easy future editing, or Illustrator/Photoshop for more of a one-and-done option. He chose Adobe Express for its flexibility. I then built the flyers using his provided assets and objectives.

The Preliminary Sketch:

I had an immediate, clear vision for these flyers. I focused on clean lines and concise messaging since flyer campaigns only get a second or two to grab attention.

To strengthen the messaging, I selected and incorporated relevant photos for each campaign.

This is a flyer describing how a "beautiful roof today means fewer headaches tomorrow" with a QR code, teal, grey, and white color pallete. All set up within EDDM mailing guidelines with address block and stamp.

This is a flyer with the headline "Your roof is your first line of defense. is it ready?" along with a QR code to scan and text speaking on florida stor and the need for a roof check. The colors are teal, white, and grey with a yellow bird mascot.

This is a flyer with the headline "Part of the Community. Dedicated to our people." along with text describing the importance of a local roofer. There is also a QR code to get in contact with the company and the colors are white and dark teal.

FINAL REVISION

After I sent Skye the preliminary sketches, Skye provided his input, and I made the needed adjustments to the design while maintaining the core visual elements that I had put into them before.

The revisions mainly focused on wording changes to better establish the message that Skybird wanted to convey to customers. Then once the revisions were put into place, I did further research and went into a USPS store to verify that all was in compliance with EDDM (Every Door Direct Mail) guidelines. Then all was finalized!