De Paz Law

New Years Postcards

De Paz Law had a record year in 2025. Now they want to help their business partners do the same.

After a goal-smashing 2025, St. Pete and Clearwater's De Paz Law wanted to pay it forward. Their planned postcard campaign aimed to reach out to business and referral partners with one message: we're here to help you grow in 2026.

This is an image of a clean office space lobby area with a dark blue rug with gold and white accents, a black couch with gold accents, a couple plants, and diplomas within wooden frames on the light grey wall. The floor is a light brown wood.

The Branding:

My goal for this project was straightforward: to create a postcard that felt as polished and professional as De Paz Law itself. I studied the website's minimal typography and clean aesthetic, then built a design that would feel timeless rather than trendy, especially since a law firm is held to the highest professional standards.

This is a screenshotted image of the De Paz Law website with a white, blue, and black color pallette. On the right of the website screenshot is an image of a family of 5 with grandparents, a mom, and two younger kids (one of which on her hip).

To capture both De Paz Law's clean branding and the feeling of a fresh start, I looked to high-end typography and even wedding design for inspiration. The result was layered typography with '2025' and '2026' subtly shadowed behind the main message in an elegant serif font. This creates visual depth while keeping focus where it matters: on their accomplishments and the call to action via QR codes to book a one-to-one meeting. The QR codes making the effort minimal for the receiver to get in contact.

The Preliminary Sketch

This is an image of a blue postcard with a white border with "2025" written in a slightly darker blue in the background. The headline carrying the message of "together we make progress possible" with the De Paz Law logo on the bottom left.
A white postcard with a blue border featuring the headline 'In the upcoming year, our goal is to help your business continue to grow.' It includes two QR codes, a light grey '2026' in the background, and the De Paz Law logo in the bottom right.

FINAL REVISION

FINAL REVISION

In the final revision, De Paz Law and I refined the layout and selected photos that showcased their year's milestones. We also fine-tuned the copy to align with their brand voice. With that, the final postcard was completed and ready to be sent out to their referral partners to start their year off strong.

De Paz Law Final REV - digital files-04.png
De Paz Law Final REV - digital files-03.png

Want to create a flyer like this together? Reach out now!

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